RD Insight: Researcher and social scientist Tatiana Indina explains what Westerners should keep in mind when dealing with Russian business partners.

Video by Ruslan Faizulin

Even with increasing globalization, culture and mentality are among the few things that are very resistant to change. To understand a nation such as Russia, one has to understand its unique culture and mentality. This is especially true in business, where the ability to understand a nation’s culture can be the difference between success and failure.

With that in mind, Russia Direct talked with Tatiana Indina, a fellow at Harvard’s Berkman Center in 2014-2015 and the recent author of “CEO 2.0 – Becoming the Leader of the Next Generation." Indina explains the most important things one should pay attention to when interacting with Russian business partners.

Also read the full interview with Tatiana Indina:

"Tips on dealing with Russians: Be real, honest and cool"